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--- indieweb:search [2026/09/23 14:52] – created - external edit 127.0.0.1
+++ indieweb:search [2026/10/23 16:02] (current) – external edit 127.0.0.1
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 ===== Why This Matters =====
-Google search has been in structural decline: traffic to quality sites fell 60%+ between 2021–2025 while AI-generated spam flourished. News publishers lost half their Google traffic between 2023–2025. Algorithm updates dropped from 10/year to 4 while volatility hit record highs.
+Google search has been in structural decline: traffic to quality sites fell 60%+ between 2021-2025 while AI-generated spam spread. News publishers lost half their Google traffic between 2023-2025. Algorithm updates dropped from 10/year to 4 while volatility hit record highs.
 Human curation and alternative search become essential when the dominant engine is broken.
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 **[[https://kagi.com/|Kagi]]**\\
-Paid search engine ($10/month) with actually good results and no ad-based business model. Also offers [[https://kagi.com/smallweb/|Kagi Small Web]] — a free search specifically for independent sites.
+Paid search engine ($10/month) with reliable results and no ad-based business model. Also offers [[https://kagi.com/smallweb/|Kagi Small Web]]: a free search specifically for independent sites.
 **[[https://wiby.me/|Wiby]]**\\
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 **[[https://search.marginalia.nu/|Marginalia]]**\\
-Explicitly favors text-heavy websites. Penalises modern web design bloat, tracking scripts, and JavaScript-heavy pages. One of the best ways to find personal sites and long-form writing.
+Explicitly favors text-heavy websites. Penalises modern web design bloat, tracking scripts, and JavaScript-heavy pages. A good way to find personal sites and long-form writing.
 ===== See Also =====