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--- indieweb:platform_stats [2026/09/23 14:52] – created - external edit 127.0.0.1
+++ indieweb:platform_stats [2026/10/23 14:54] (current) – external edit 127.0.0.1
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-====== Platform Statistics (2024–2025) ======
+====== Platform Statistics (2024-2025) ======
 Reference numbers for IndieWeb-adjacent platforms and the context for why they matter.
@@ Line 7: / Line 7: @@
   * 100 million monthly visitors
   * $2 million+ paid to writers monthly
-  * Membership: $5/month — a portion goes directly to every writer whose work you applaud, highlight, or spend time reading
+  * Membership: $5/month: a portion goes directly to every writer whose work you applaud, highlight, or spend time reading
-  * Largest demographic: 25–34 year olds (33%)
+  * Largest demographic: 25-34 year olds (33%)
-  * Average session: 2 minutes 16 seconds — intentionally non-sticky
+  * Average session: 2 minutes 16 seconds: intentionally non-sticky
   * Subscriber count: 400,000 (2019) → 700,000+ (2021)
@@ Line 20: / Line 20: @@
   * 12.8 million posts daily (2,000/second)
   * Gen Z: 50% of active users, 60% of new sign-ups
-  * Average session: **20 minutes 46 seconds**, 6.39 pages per visit — not doomscrolling
+  * Average session: **20 minutes 46 seconds**, 6.39 pages per visit: not doomscrolling
   * When Brazil banned X: Tumblr traffic surged 350%
   * When TikTok's future was uncertain: Tumblr-tagged posts jumped 395%
-People are fleeing corporate social media — not to new platforms, but to old ones.
+People are fleeing corporate social media: not to new platforms, but to old ones.
 ===== NeoCities =====
@@ Line 44: / Line 44: @@
 | 20 minutes on Tumblr following poets | Intentional community |
-The digital detox app market was projected at $0.39B (2023) → $19.44B (2032). Apps to help you use your phone less, accessed on your phone, sending notifications to remind you not to use your phone. The problem is not duration — it is intentionality.
+The digital detox app market was projected at $0.39B (2023) → $19.44B (2032). Apps to help you use your phone less, accessed on your phone, sending notifications to remind you not to use your phone. The problem is not duration: it is intentionality.
 Harm reduction: replace the bad with the good. Don't delete Instagram; follow 50 poets on Tumblr and watch your dashboard fill with actual art instead of sponsored content.
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 See [[indieweb:getting_started|Getting Started on the IndieWeb]] for the full skill ladder. Quickest paths:
-  * **$5/month** — Medium membership funds the writing commons directly
+  * **$5/month**: Medium membership funds the writing commons directly
-  * **Free, no code** — Tumblr; post weird things, reblog other people's weird things
+  * **Free, no code**: Tumblr; post weird things, reblog other people's weird things
-  * **Free, some code** — NeoCities; one Saturday afternoon, HTML + CSS documentation, something permanently yours
+  * **Free, some code**: NeoCities; one Saturday afternoon, HTML + CSS documentation, something permanently yours
 ===== See Also =====
   * [[indieweb:start|IndieWeb Index]]
-  * [[indieweb:harm_reduction|Harm Reduction — Practical Steps]]
+  * [[indieweb:harm_reduction|Harm Reduction: Practical Steps]]
   * [[indieweb:getting_started|Getting Started on the IndieWeb]]
   * [[indieweb:hosting|Hosting & Domains]]